Hereunder is a real story of how a company saved hundreds of thousands of dollars when it decided to shift from face-to-face meetings to web conferencing. The names of the web conferencing provider and the client will not be mentioned due to privacy restrictions.

Real World Scenario

A manufacturing company believes that frequent communication with its dealers is essential to increasing business and ultimately generating more sales. So to be able to inform the dealers of the company's objectives, new product lines and future plans, the company flies about 250 people representing their dealers from across the U.S. and Canada to their headquarters every year. It is safe to conclude that this is a mighty big company.

If the company budgets about $1,000 for each guest, then 250 guests would have cost them $250,000 every year. This does not include their expenses for the presentations and trainings. So throw in another $100K and their annual expenditure for the dealers' meeting is somewhere around $350,000.

So one day, the officers of the company decided to sit down with some web conferencing providers and see what they had to offer. To cut a long story short, they settled on one provider and after testing their product, they decided to adopt the solution.

The company reports that their web conferencing software is running smoothly and that as a result, they expect to shave off a huge portion of their annual budget for the dealers meeting.

As for their dealers, they can easily plug into the presentations and training sessions either live or on-demand.

An unexpected but pleasant offshoot from adopting web conferencing is that there is increased productivity. Previously, the company's research teams working on certain projects would take two weeks researching and refining certain product specifications. But because of the availability of certain applications like document sharing through web conferencing, the teams could finish their work within hours.

And because the company adopts the philosophy of frequent communication with dealers, they are now able to meet with them online on a monthly basis rather than through the old annual dealers meeting. The increased communication also generated more sales opportunities.

So just for the sake of discussion, we shall imagine that the company saved about 90% of the $350,000 (with the 10% going to critical missions that do require actual face-to-face meetings), and that they were able to increase sales every month thereafter, how much do you think this is going to add to their bottom line at the end of the year? And how much do you think web conferencing can save for you?

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